Prior to the Internet and the E-commerce industry’s emergence, if you wanted to sell new or used stuff, you had to restrict yourself to local venues such as garage sales, flea markets, bazaars, or consignment. Nowadays, thanks to a plethora of websites and applications, you can make extra money selling something without ever leaving your home.

But have you known the best platforms to sell online? Building an E-commerce website is not difficult, but launching with the wrong platform will sooner or later damage your company.

There are 2 types of selling platforms: eCommerce online stores and online marketplaces. This article will cover all the need-to-know essentials of both types. So let’s dive right in now.

Sell On Your Own Online Store

Benefits of Owning Your Online Stores

Fully control over your business

Building your online store, you have complete control over your brand, website appearance, and your entire business. Uploading your logo, changing fonts, personalizing color schemes and so much more to make your website suit your business.

best platforms to sell online: Benefits of Owning Your Online Stores

Low costs

When selling on your own online store, you don’t need to pay any listing fee, final sale, vendor rights, or warehousing costs.

Great customer experiences

Having your own online storefront allows you to have direct and personalized interaction with your customers. That along with complete access to customer information (email, browsing, and purchase history) will likely boost the customer experience, which could satisfy them and transform them into loyal customers.

Best eCommerce Platforms To Create Your Online Store

It is important to find an eCommerce website platform that allows you to create, customize, and operate an online store. These sites provide tools that can guide you through the whole process of launching your eCommerce business, throughout the various stages, such as hosting, design, pricing, marketing tools, payment options, and reports.

Below are among the best platforms to sell online:

#1 Shopify

Shopify is one of the best choices for start-up and small companies. This online store builder is simple, stylish, and convenient to use. Merchants can use it to create a multi-channel experience that promotes their brand.

best platforms to sell online: shopify

Shopify’s goal was to make it simple for everyone to build their own online store from scratch. It has the competitive advantage of being one of the most flexible, full-featured, and rapidly changing eCommerce sites available at the moment.

Shopify’s platform can be used not only for online sales but also as a point of sale (POS). The Shopify monthly fee begins at $29 and includes your own blog or website, abandoned shopping cart recovery, SSL certificates, social media sales platforms, and a variety of other tools. Full pricing includes:

  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month

#2 Magento

Magento is one of the most well-known open-source E-commerce sites in the world, having been launched in 2007 and later replaced by Magento 2.0 in 2015. The platform is most well-known for its high level of customization, versatility, and scalability. 

Magento has been used by top brands, including Nestle, Samsung, Nike, Ford, Christian Louboutin, and many more. This powerful platform enables users to create online stores that they can completely manage and customize.


  • Magento Open Source: available for free download and use. You need, though, to pay for everything else connected with the web, such as themes, hosting, add-ons, and so on.
  • Magento Commerce: an enterprise-level solution. Prices are often quoted by a sales representative and have been recorded to range from $15,000 to $50,000 per year.

Sell On Online Marketplaces

Online marketplaces are becoming an increasingly popular platform for businesses to sell their stuff online without building their own websites. Selling on online marketplaces is highly cost-effective and time-consuming. You can quickly set up your online presence and start selling within one day. eBay and Amazon are outstanding examples of well-established marketplaces.

The benefits of entering an online marketplace can vary depending on the industry and the business itself.

Benefits of Joining Online Marketplaces

Additional channels to sell

Online marketplaces offer you an additional way to market and sell your goods. And when compared to other sales channels, these marketplaces have somewhat lower marketing costs. You will be exposed to a large number of potential buyers as well as several other sellers on the platform. It opens up new opportunities for you to boost your international presence and get more sales.

best platforms to sell online: Benefits of Joining Online Marketplaces

Opportunity to collaborate 

Joining an online marketplace gives you the chance to establish new relationships with other traders and suppliers, either within or across supply chains. Sharing such the same platform would make it a lot easier for you to find your profitable trading partnership.

Greater transparency

being a part of a well-established online marketplace provides a degree of trust between you and the customer. All product information from price, store level to impartial reviews are accessible in an open marketplace. So, your customers can conveniently compare costs, brands and make their purchasing decisions.

Best Online Marketplaces for Selling Your Products Online

#1 Amazon

Amazon is undeniably a credible and popular website, attracting over 20.6 million visitors each month. Selling on Amazon immediately cultivates trust and comfort in the customers. Moreover, with such a large number of guests, your items are far more likely to be seen.

Anyone who sells almost anything will be able to run an Amazon business. You must ensure that your price range is competitive enough without losing a large portion of your profit margins. If you own a small company, it could be a little more complicated because others are selling in large quantities, making prices extremely competitive.

Amazon’s cost:

Individuals: $0.99 per item sold, plus any additional sale fees. If you sell less than 40 products a month, this package is for you.

Professional. $39.99 a month plus any extra sale fees If you sell more than 40 products per month, this will be your best choice.

#2 eBay

eBay is one of the largest and most diverse online marketplaces in the world, with about 25 million sellers and 170 million active buyers. This online marketplace, founded in 1995, is perhaps known best as an auction site, but its “Buy it now” feature allows you to sell products promptly at fixed prices.

best platforms to sell online: eBay

You can sell almost anything on eBay, from books and electronics to jewelry, furniture, and essential oils. eBay’s massive size, just like Amazon’s, implies there is always the risk of being lost in the crowd.


  • Fees for insertion (listing fees). You get 50 free listings every month, and any additional listings cost $0.35 in most categories.
  • Fees for the final value. They are calculated as a percentage of the total selling price of an object. For the majority of vendors, it is 10% or less.

#3 Etsy

Unlike eBay and Amazon, Etsy is a unique marketplace for innovative sellers who want to sell art, handmade crafts, collectibles, and antiques. This online trading platform has been used by nearly 40 million active shoppers worldwide and allows individual sellers to compete against one another instead of against big brands.

If you’re an online seller who either designs your own exclusive goods or sources items that fit this market, this platform is perfect for you. Furthermore, it provides outstanding features designed especially for creative masters, such as a user-friendly interface, sales tools, built-in analytics, and access to potential customers.


Each product is subject to a $0.20 listing fee on Etsy. The product will remain in your shop for four months or until it is sold, whichever comes first. When you sell a product, you will be charged a 5% transaction fee and also a 3% plus $0.25 processing fee.


Utilizing the best platforms to sell online has many great business advantages. We take into account the major aspects of both approaches: creating your own eCommerce shop and participating in online marketplaces.

We hope that by using these, you will be able to take your company to the next level, engage with new clients, and boost revenue.

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