On the earlier of April 2020, in order to help small businesses in the Covid-19 pandemic, Shopify has decided to allow users from all plans to sell gift cards on Shopify. So why gift cards are important for stores, especially small ones?
Let’s begin with the common definition of gift card:
“A gift card is a prepaid debit card that contains a specific amount of money available for use for a variety of purchases.” Source: Investopedia
And about Shopify’s ones, gift cards on Shopify can be easily understood as other types of digital gift cards when customers also can use them as payment toward future orders from your online stores.
Particularly, with Shopify, you are able to sell gift cards like other types of products and also can share gift card links on social networks. Or just send a gift card to a customer for free as an incentive or a reward.
The Covid-19 pandemic is creating a hard situation for all businesses, especially small ones. While store owners still have to pay for many types of expenses, they still have less cash coming in because of the social distancing. So offering gift cards is a good way to give customers an opportunity to easily support you today.
After starting your own Shopify store, here are 4 essential stages that help you sell gift cards on Shopify:
Let’s go to the details of each stage:
Now, you can create a digital gift card by following those steps Products > Gift cards > Sell gift cards.
After that, you’ll be able to customize your gift cards with the categories below:
When you’re finished, click the Save gift card product button and your gift card will be created.
When your gift card is already created, the next stage is making your store look great to attract your customers.
On this topic, we’ll try to show essential steps to help you sell your gift cards as soon as possible, so maybe it can be simple. And of course, you can always design your Shopify store as you like.
Firstly, follow those simple steps to pick your theme, go to Sales Channels > Online Store > Themes. At this stage, you can instantly use the default theme “Debut” or find other free themes by clicking “Explore free themes”.
Check more information about free themes
After choosing the theme, click Customize to move to the editing page. On this page, you can customize the layout of different pages like a home page, product pages, collection pages, etc.
But we will guide you on how to sell your gift cards directly on the home page.
*) Note: This part needs to represent your store identity and have the message that you want to convey.
Now just need a few clicks to publish your Shopify store. Click on Online Store > Preferences > turn of the Enable password and Save.
So your website is now live!
Until this step, probably you have set up and launched your store, the next move is showing where you can view your gift card list and your gift card sales.
About the list of gift cards, head to Products > Gift cards. In this category, you’re able to see the customer’s information, purchasing time, their current balance. The gift cards will be redeemable through your store, even as you add new products that are available online or for pickup.
Turning to gift card orders, the details will show under Orders > All orders, and gift card sales are shown the same as other product sales.
*) Note: Follow the steps Settings > Payment Providers > Scroll down and select Automatically capture payment for orders > Save to make your orders automatically come in the Orders section.
Here are some tips for you to sell more gift cars on Shopify:
After this 4-step process, now you’re able to sell gift cards on Shopify and handle them easily. So don’t miss your chance to grow your business in the Covid-19 pandemic.
If you have any questions, don’t hesitate to leave a comment below!
If you want to build a beautiful store to help you sell more products, check those blogs below: