Already got the holiday shopping fever? Well, even if you haven’t, your customers sure have. This year, the selling season is expected to kick off earlier and last longer. This means that if you want to ramp up your holiday sales, it‘s time to think about holiday marketing strategies.
However, with the significant changes in the customer’s habits, some of the tried and true tactics of previous years may not work this time. With this in mind, let’s explore creative holiday marketing ideas you can use to delight your customers and rocket your sales.
The holiday season is the best time to collaborate with influencers that have an engaged community. 80% of consumers bought products that were recommended by influencers. It explains why for every $1 you spend on this marketing campaign, you can expect to get $18 in return.
When influencers endorse your products and share your offers with a large group of followers, it directly impacts your overall sales. Ready to take the leap? Here’s what you need to keep in mind while partnering with influencers:
Would they have the knowledge and show real enthusiasm for the product, brand, or industry? Do they stick to the holiday theme and have appropriate content for your brand?
Are their ethics and audience suitable for your business? Do they specifically have reach on the social media channels where your audience spends its time?
How do they engage with comments on their post, how many post shares and saves? Analyze the performance of their past sponsored posts. Don’t just look at a number of likes only.
Also, it is important to decide how you can inspire the influencers to promote your brand. For example, you can pay them a fee for an endorsement or give them free items in exchange for a mention. And, make sure that they aren’t simultaneously partnering with your competitors.
When it comes to holiday marketing strategy, don’t forget your social media. It is time to get your target audiences excited about the upcoming holidays and your brand by using giveaways and social contests. Depending on your business size and budget, you can range from a hashtag contest, a photo caption contest on your Instagram page, or running a festival quiz.
Make sure you familiarize yourself with social media rules first. Each of the platforms has its own set of guidelines that you should follow. If not, your posts may get removed or your account may be deactivated.
Take a look at these guides before you get started on your social media promotion!
Now that you know the requirements and restrictions for social promotion, here are the typical steps to take to run your contest:
Set a goal for your contest
Want to increase your brand awareness and engagement? Get more followers, build email lists or produce user-generated content?
Plan your contest
Make sure the contest prize is both relevant and has enough value to get your target audience excited about participating and winning. Then, you need to define contest rules or conditions.
Launch and promote your contest
How you promote the social media contest will depend on how long it will run? Decide how often you’ll post or the best time of day to post. One more tip for you is cross-promotion. To ensure more people see the contest, you should share it on different social profiles, or even on your website. Need inspiration? Here is an example of how you can add Instagram posts to your storefront.
Also, don’t forget to measure the contest result. You wouldn’t want to keep investing in giveaways if it turns out that they don’t positively impact your business performance.
One of the appealing things about holiday shopping is the awesome deals you don’t get any other time of the year. The data shows that 89% of millennial US shoppers would try a new brand if they were offered a discount. People always want to get the maximum bang for the bug. Even a little bit of savings can motivate them to make purchases.
As you can predict, there are many different ways to turn promotional holiday strategies into execution. Here are three typical types of promotions working like a charm.
Product bundling is selling a combination of multiple products at a discounted price. For example, if you sell clothing, offer specific shirts and pants that match up well in the bundling widget. Offering products in discounted bundles highlights the value customers will get by purchasing items together. In turn, this will increase the total number of items you sell and your average order value.
Maybe you have products that aren’t converting as well independently, but complement with other popular products, try creating bundles that include them together to sell more of your inventory.
Product bundling not only maximizes revenue from each customer but also provides an exciting experience for your customers. While saving money with good deals, they can try other items they may have not originally purchased, or even new ones that you want to introduce.
The more you buy, the more you save! Think of it as a tiered pricing strategy, based on how many products which a customer buys.
For example, holiday shoppers could buy three bottles of wine and get a discount on each bottle, or they could buy six pairs of socks and get a discount on their overall total. The specific flavor of sale is up to you.
Volume discounts are relatively timeless. They’ll help you sell more inventory throughout the holiday shopping season, so set these discounts early and run them until the new year.
66% of shoppers like BOGO the most out of any type of discount promotion. It’s a win-win for you and your customers, after all. Holiday shoppers can stock up on gifts while you can move inventory effectively.
If Black Friday Cyber Monday is coming up and you have more stock than you’d like, roll one out to move those last-minute gifts. If you have excess inventory after Christmas, make your end-of-year sales BOGO-centric to clear your shelves and make room for exciting new products in January.
However, please keep in mind that if an item is able to sell multiple units at full price, you don’t need a BOGO sale to roll these sales out once.
Revamp Your Holiday Promotions Today
Offering bundling products with discounts can be one of the effective holiday marketing ideas to think about. If executed properly, you can see higher sales volume, bigger orders value, and better conversion rates.
Of course, the earlier you prepare for your promotions, the better you can make the most of your holiday sales. Connect with the Product Bundles app by AllFetch to easily create and promote your appealing bundles on any store page.
What’s a better way to honor the holiday spirit than to give back and do good deeds? After all, that’s what holidays are about – being grateful and generous with the people around us.
Consider collaborating with a non-profit organization to align with the season of giving while sharing your values with your customers. If you’re unsure where to start, consider donating a portion of holiday revenue to a local charity or a fund you support. It turns out that customers will feel even more positive about their purchases and keep you top of mind this holiday season.
The holiday season is just around the corner, it is vital to get your business visible online and stand out amongst the competitors around you. So what holiday marketing strategy should you deploy in order to make it easy for potential customers to find your products in their exact moments of need or inspiration? The paid advertising campaign is the answer.
You can run paid ads on popular channels like Google, Facebook, Instagram, or other social media platforms. For example, if you sell women’s apparel, you can target seasonal keywords like “best gift for mothers” or “trendy holiday outfits”. Then create specific ads and landing pages offering customers incentives to purchase from your store in the holiday season.
For retailers, the holiday season may be the busiest time of the year but it’s also a great opportunity to boost end-of-the-year revenue and brand awareness. From optimizing your store design to planning for holiday promotions, you have a lot of things to do.
We hope our list helps you find the perfect holiday marketing idea. Now it’s time to turn your promotion strategy into execution. Just don’t forget to have some fun along the way.
In the next post, we will show you how to charm your customers at every stage of their journey, then they‘ll become fond of you and purchase from your online store even in the off-season. Don’t miss out!