Instagram is a great platform to reach out to potential customers, interact with your loyal customers and increase brand awareness. It will not easy to get a huge number of followers at the beginning. You need to have some tactics to make your Instagram account visible to approach more customers. In this article, we will introduce to you how to get more followers on Instagram. Let’s get started!

Use the right hashtag

Instagram is a hashtag-driven social media. If you want your posts to reach out to your target audience and gain more followers, use the right hashtags. Hashtagging makes it easy to look for specific terms to quickly locate your photos. Thus, your hashtags should properly describe the content/message of your photos.

If you’re running a local business, make sure the hashtags you use are geo-targeted. In this way, you can get the most out of location tags by frequently posting to these feeds and engaging with posts from potential consumers who are physically in the area.

Furthermore, you are not required to use a certain hashtag in all of your posts. You can utilize more relevant hashtags to engage with more users and get followers. Keep in mind that each Instagram post is limited to 30 hashtags. And the most popular words will shift over time, so check your hashtag keywords every few months to ensure you’re using the most relevant ones.

Post at right times

Posting appealing photos with the right hashtags isn’t always enough to gain more Instagram followers. Furthermore, you must post on Instagram at the right times, as this determines how much engagement you receive. It’s reasonable that the peak engagement hours correspond to how our audiences live their lives. As a result, if you know when the majority of Instagram users are online, you can maximize engagement and gain more Instagram followers.

Post at right times how to get more followers on Instagram

Ideal time to post on Instagram 

  • Monday, Wednesday, and Friday, from 11 AM to 12 PM CDT – Consider that most of your followers will be on their lunch break at this time and will be more likely to check Instagram. Share content that is easy to engage with during these times.
  • Tuesday, from 11 AM to 2 PM CDT – Lunch breaks, like the ones mentioned above, are popular during these hours. However, a longer timeframe may be a good fit for sharing long-form content like IG TV videos or even going live on Instagram.
  • Thursday, 11 AM CDT – Try using Instagram stories with engagement boosters like polls, questions, and quizzes for these shorter lunch periods on Thursdays to get quick replies. 

Showcase Instagram feed on your website

Your potential followers may appear anywhere so you should reach out to them on various channels. Have you ever thought about gaining followers via your website/ Shopify store? Most people assume that an online store is just a place for customers to buy it. However, you can take advantage of your traffic and turn your customers into followers. Showing Instagram feed on your website will keep your customer more engaged on your site and stimulate them to follow your Instagram account. 

With Shoppable Instagram Feed app, you can easily display your beautiful Instagram feed on any store page. When viewing photos on Instagram feed, your customers can go directly to your Instagram account by clicking on a CTA button. From that, customers can interact with your business Instagram account and press follow at ease. 

Showcase Instagram feed on your website

Not only turning your customers into followers, but Shoppable Instagram Feed also helps you boost sales with the product tags feature. It powers your customers to buy right from Instagram feed and see all products pinpointed exactly on the photo. Besides, you can also customize the feed to best match your theme.

Showcase Instagram feed on your website Shoppable Instagram Feed

Reach out your competitor’s followers

Visiting your closest competitors’ Instagram accounts and connecting with their audiences is also a good way to find and acquire new followers. Simply by following your competitors, these users have already expressed an interest in the things you sell.

You may reach out to these Instagram users in a variety of ways, and the more effort you put in, the more followers and repeat engagement you’ll get. There are some methods to engage with users to get followers in return that you can try such as follow the user’s account, like and comment on their photos. These actions may attract your target users’ attention and they are likely to visit your business Instagram and follow it. 

Save your Stories into Highlights

When a potential follower visits your business Instagram, you only have a few seconds to persuade them to follow you. One method you can try is to use your profile’s Highlights feature to organize your Instagram Stories in a way that expresses what your account is about.

Because stories only have a 24-hour lifespan, highlights can be used to give them a second chance and entice others to follow you so they don’t miss out on future stories.

You can use story highlights to gain more Instagram followers by:

  • Making trailers that give a taste of what your account is about
  • Organizing your Stories into themes/ topics
  • Posting real images and videos to explain your products
  • Using swipe-up links to promote your products (you need at least 10K followers and a Instagram Business account to do it)

Run a giveaway

That users tag their friends in the comment box is a great way to increase the engagement of your post. Each tag brings you a new audience member who came through a recommendation and who you could potentially win over as a follower. To encourage this behavior, you should post relatable content that begs for 1:1 sharing. In this way, you not only reach out to new potential followers but also get more likes on your Instagram post.

run a giveaway to get more customers on Instagram

For example, you can run a giveaway that motivates your audience to tag a friend and follow you. It would be a reliable way to get your audience to tag their friends. From that, both the engagement rate and the number of followers in your account go up. 

Ask for followers

Don’t hesitate to occasionally ask your audience for followers on your Instagram account. From all other platforms such as blogs, videos on youtube, email marketing and so on, you can include a call to action message to encourage people to follow you on Instagram. 

You can also do this in your Instagram captions, or integrate it into your content by pitching what your audience will get if they follow you, or teasing upcoming content they won’t want to miss.


There are plenty of methods to grow your followers but above are the top 7 most useful tips we would like to recommend to you. Hope that this post is helpful to you. If you need any help or have further questions, please leave a comment below or contact us via live chat support. 

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