When it comes to a Shopify store owner, every person has pretty much the same goal: to increase sales and get more benefits. If you are unsure of where to start and how to stand out from hundreds of other sellers, you may find that the easiest way to stimulate sales is by lowering prices. However, this is a dead-end path that will limit your growth, and in the end, the ending will still be disastrous.
What to do? What ways and methods can you use to increase sales? How to grow your Shopify store without dumping or losing profits?
In this article, we decided to collect 7 proven ways to boost your online store sales, as well as increase traffic and overall business efficiency.
To understand which channel to attract visitors to choose, you need to clearly understand where your audience is.
You can determine this both from your own experience and by analyzing data using a web analytics service installed on the pages of your site. Adding Google Analytics to your Shopify store will help you get valuable insights.
A simple example: if you are selling industrial equipment and almost all of your customers come from organic search or contextual advertising, and you are trying to use KOLs promotion, it is quite understandable why there are no sales. Social networks may and will give you a certain amount of traffic, but the conversion of such visitors to customers will be minimal. That is why a revision of promotion methods and detailed analytics for each of them can become one of the ways to increase sales and grow your Shopify store.
Even if you have great prices, informative product cards, and good usability, there may be no sales if, in general, the online store does not inspire confidence in the buyer. Especially when it comes to trade in items of medium and high price category.
There are several factors to consider that, in most cases, affect the level of trust in an e-commerce seller:
At first glance, it may seem that all these are trifles, but it is the combination of such moments that forms your image as a company in the eyes of a potential client.
In a highly competitive e-commerce market, the most effective way to encourage people to make their purchases is to frame your brand with grabbing content.
One thing you should keep in mind that your website content is for people, not for search engine robots. Of course, the way search engines see and evaluate your content is of great importance, but the search engines themselves will never buy anything from you.
Today, it is much more relevant to advertise and sell a product with the help of content but to offer customers a solution to their problems.
Below are a few core types of content you should focus on:
If you can give your potential customers more specificity of what your product is and how it can help them, then you’re likely to see not only your conversion rate improve but also your page shares and SEO.
Critically review the content that talks about your products or services, and ruthlessly remove any vague phrases and expressions. If, for example, you sell children’s bicycles, then the product description should contain answers to all questions that a real buyer may have:
If you are interested in increasing Shopify store’s sales, indicate the real benefits of the product. This is much more interesting for the buyer than reasoning about how much joy and benefit the new “iron horse” will bring to the child.
Like product descriptions, images play an important role in your marketing strategy to grow your Shopify store. The better your product images are, the better your product will look, and the more sales your store will have.
High-quality and eye-catching images that show your product in use are always a good way to clearly illustrate exactly what you are selling.
Currently, video is the most attractive form of digital content. It has a great ability to create emotion-driven sales. Customers want to feel good about their purchasing decision and video marketing is the best way to create this feeling. Adding informative and well-crafted video to your homepage, product page, or any landing page to start to get more website traffic and have more engagement with your potential customers.
According to statistics, more than 70% of customers tend to take into account the opinions of previous buyers. If there are reviews on the product page about it, you can be sure the potential buyer will read them and listen to the advice. Positive reviews (especially numerous ones) are a powerful motivation to make a purchase.
Creating testimonial pages is one of the best ways to influence sales and grow your Shopify store. By the way, you will be able to kill several birds with one stone – receiving additional unique content and build customer trust. How exactly to motivate customers to leave reviews? For this, you can come up with a lot of ideas, the most obvious of which is to provide a discount of several percent on the next order.
We’re already spending more time on our mobile phones, and this trend also changes the way we go shopping online. Mobile-eCommerce is rising, so unless you want to miss out on your potential customers, you need to make your Shopify store friendly.
Consider using the Shopify theme that is mobile-responsive. Also, you can turn your e-commerce store into a high-quality mobile app that allows customers to buy more and faster right from their mobiles. Once you optimize your store for mobile, you‘ll open the door to an abundance of mobile visitors to engage with your business and buy your products.
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A real way to increase sales in a Shopify store is to show the buyer already on the home page that there is what he needs and what may interest him. To improve your sales and grow your Shopify store, you can do the following:
Upsell and cross-sell are very simple and effective selling tactics that bring valuable benefits to your online store if well-executed. Both of them attempt to sell more to the existing customers who are already interested in and have the intention of buying your products.
Extending a purchase for a customer is an unconscious need. If he does not see potential acquisition opportunities, he does not even think about them. But, if you display on the product page – “Frequently Bought Together” or “Who Bought This Also Bought”, the situation may change. In this way, customers can pay less for the package/products that fit your need. For you, as a seller, you can sell more to your current customers and boost your revenue with less cost.
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Researches have shown that on average 65% of sales come from previous customers. And obviously, acquiring new customers requires more hard work than retaining existing ones. Below are some ideas you can apply to improve customer retention:
As the backbone of customer engagement, emails provide you the chance to continue to establish a relationship with your customers before and after their purchases. Make sure that each message you send brings value to your customers’ experience. If not, you run the risk of losing them.
You can get started with the follow-up emails like thank you for purchasing. This kind of email helps customers feel good about their buying decision and make your brand more approachable.
Also, there are different reasons to send emails to customers:
This will keep your buyers engaged, and make your online store the first one they think of when they are ready to make a purchase.
Creating loyalty programs is an effective method to increase purchase frequency. In this way, you can encourage your customers to purchase more often to earn valuable rewards. This brings mutual benefits for both you and your buyers: they get more value each time they buy from your store and you benefit from their repeated purchases.
Simply rewarding customers on their second purchase, or after a set amount of money spent. You can also give them welcome points once they create an account. Just make customers see how easy to get rewards, they will be excited to come back to your store. Fortunately, there are many great Shopify apps that help you run your loyalty programs. You can try them to pick a suitable one.
Ecommerce is continuing to evolve, it is important to always keep up with the latest trends. Every online business needs constantly update to make sure not to lose customers and get benefits. With these 7 tips in mind, hopefully, you can answer the question of how to grow your Shopify store. Don’t wait anymore! Get out there, put these strategies into practice, and take your business to the next level!