Getting a high conversion rate is the common goal of thousands Shopify store owners in the competitive race of eCommerce business. A higher conversion rate indicates that more visitors convert into your paying customers and that your store will generate more revenue.

However, increasing Shopify conversion rate is not an easy game and takes time as well as necessitates the use of appropriate approaches. In this post, we will show you some techniques to effectively increase your Shopify conversion rate, based on the successful lessons of many online merchants.

How to calculate conversion rate

To increase your Shopify conversion rate, you firstly should understand how to calculate conversion rate and track this ratio frequently

A typical conversion rate calculation will be formulated as below: 

CONVERSION RATE = Total number of conversion rates / Number of visitors x100

For example, your store recorded 30 sales and 1800 visitors last month. It results in your conversion rate is 30 divided by 1800, multiplied by 100, which equals 1.6%.

How to calculate conversion rate

So what is a good conversion rate for your store? According to the most recent studies, eCommerce sites have an average conversion rate of 2.86 %. Therefore, a good target for a new store owner is to aim for a profit margin of 1% to 2%.

To figure out your current conversion rate, you can set up Google Analytics in your online store. Google Analytics makes it simple to track the conversion rate for specific parts of your website and update the latest statistics. 

Read more about How to set up Google Analytics on Shopify store 

Another way to track your conversion rate is going to Analytics section in the Shopify account, click on Dashboards.

How to set up Google Analytics on Shopify store

How to increase your Shopify conversion rate

To increase Shopify conversion rate effectively, you need to have a customer-centric strategy. If customers have a good experience in your store, it will be more feasible that they purchase your products. Therefore, make sure you make your consumers’ shopping process shorter, easier, and more enjoyable at every step. 

Your website is the first point of connection between customers and your products or services. Therefore, continuously optimizing your online store is the best way to learn about your customers’ preferences and how to better serve them. Below are some suggestions for improving your Shopify conversion rate.


The homepage functions as a showroom, attracting attention, stimulating curiosity, and enticing visitors in. Therefore, you should spend time building a unique and well-arranged homepage to create a good first impression for customers. 

Your homepage should be welcoming and make it simple for customers to enter and browse your store. It must be a visually appealing and consistent experience that serves a single purpose: to attract customers deeper into your store so they can locate products they want to buy.


Navigation menu 

Two sections that you should not ignore in the homepage are the navigation menu and hero banner. The navigation menu appears in the header of your store and assists customers to locate main pages on your website. You can make a sticky navigation menu so customers can easily enter other sections without scrolling up to the header page. 

Avoid categorizing your products into too many separate groups in the navigation menu. Instead, choose four to six broad categories with a dropdown menu of more specialized subcategories. In your navigation bar, order your categories by popularity, with the most popular category at the top.

Read more about How to create drop-down menu in Shopify

Hero banner

Regarding the hero banner, it is a or some large images with messages previewing what you sell in your online store. Because the hero banner is one of the first things customers see when they access your site, you should put a CTA button that links to your collection/ product page to attract customer’s interest and increase conversion rate quickly.

Product discovery

When customers visit your store, they are most curious about our products or services. Therefore, you should put some best-seller products and featured collections on your homepage so that customers can easily approach them. To motivate customers to buy products directly on the homepage without clicking on the detailed product page, you can add a Quick add to cart button. This tool allows customers to select product variants, quantity and add that product to cart quickly. 

Advanced Sticky Add To Cart

In addition, you can add a sticky bar showcasing a hot deal or best seller product. A sticky bar is a floating bar that is always visible on the top or bottom of your site to stimulate customers to buy. If you want to reduce cart abandonment rate and increase conversion rate, try out the app Advanced Sticky Add To Cart for free. It will help you easily activate the quick add to cart button, sticky cart, sticky bar and mini cart in your Shopify store.

Shoppable Instagram Feed

Instagram is a huge social media with millions of active users every single day. Instagram users tend to search for their desired products and watch out for feedback from other people about them. Therefore, adding a shoppable Instagram feed to your website is a good way to inspire your customers with beautiful photographs and show off your products in real-life scenarios.

Shoppable Instagram feed are ideal for displaying user-generated content, which is increasingly influential in millennials’ shopping decisions. It is said that websites with user-generated content have a 29 percent greater conversion rate than those without. 

You can add your Instagram gallery on your Shopify store and tag products on photos to make them shoppable by using app Shoppable Instagram Feed. When customers viewing Instagram photos on your store, they can easily add products to cart by clicking on the product tagged. This technique will significantly increase your conversion rate as well as your number of followers and customers.

shoppable instagram feed

Read more about How to add an Instagram feed to your Shopify store in 5 steps

Product page 

High quality product images

The most critical component of a successful product page is high-quality product images. According to Justuno, 93 percent of buyers regard visual aesthetics to be the most important aspect in making a buying decision. Including photos that display your products from all angles and adequately portray their appearance.

Besides, you can embed a video that demonstrates your product in action as a bonus. For example, if you’re selling shoes, offer them a better idea of how the shoes look in motion by including a video of a model walking around wearing it on your product page. About 85% of younger buyers are more likely to make a purchase after watching a product video. It is also a good way to increase your Shopify conversion rate.

Read more about How to embed Youtube video into Shopify

Testimonials/ Customer Reviews

Product reviews are an effective model to assuage doubters and provide your customers with the social evidence they need to click Add to Cart. In fact, 66 percent of customers indicate that reading online product reviews influences their purchasing decisions.

Positive product reviews can go a long way toward persuading customers that a product works and is worth buying. Reviews also assist people in making more accurate decisions about sizing, color, and other factors.

Product Bundles

Many new online merchants try to skyrocket their sales by attracting more new customers to their store. There also is another way to boost sales by increasing the average order value from every customer. To do that, you can create product bundles with discounts to motivate your customers to buy more. Because most buyers are attracted by good deals, bundling products will be an effective way to maximize revenue from each existing customer while giving an interesting shopping experience.

product bundle volume discount

You can create unlimited product bundles and mix different bundles and discounts to make your perfect pack by using the app Product Bundle Volume Discount . This technique is helpful to increase your sales, remove slow-selling products and promote new products on your Shopify store.

Checkout page 

Because the checkout experience is one of the final steps in any customer’s purchase, it must be as simple and quick as possible to avoid frustrated customers abandoning their carts at the last minute.

At this stage in their journey, your customers have made it clear that they want to buy products. You need to make the transaction swiftly and easily, with no stress or uncertainty.

Pre-fill customer’s information

By pre-filling their shipping and billing information with customer accounts, you can make it even easier for your current customers to make repeat purchases. It’s ideal if customers don’t have to enter quite so much information. According to Google’s report, autofill helps users complete out forms 30% faster, which can lead to increased conversions at checkout.

From Shopify admin, go to Settings section and click on Checkout.

go to Settings section and click on Checkout

After that, select Accounts are optional under the Customer Accounts section. Optional accounts allow your customers to check out as guests while also allowing them to save their information for future use after filling out their personal information. Don’t forget to click on Save button to save all changes.

select Accounts are optional under the Customer Accounts section

Customize checkout page

You should customize your checkout page to make it match with your brand and bring out a better user experience. Shopify allows you to stylish your checkout page by including your logo, changing banner, font size, font color on your checkout page. 

Read more about How to customize checkout page in Shopify

Shipping and Returns policy 

Even after a customer has completed the checkout process, keep in mind that the sale isn’t complete until the product is in their hands. Consider how you manage shipping and returns as yet another opportunity to wow your customers and convert one-time buyers into loyal customers.

Waiting for a shipment can be a stressful experience. You should do everything possible to make shipping and return a pleasurable experience for your customers.

Free shipping 

Customers may be put off by high delivery prices, which may prevent them from making purchases. To encourage your customers to make an order, regardless of how far it must travel, consider offering free shipping. Free shipping can have a huge effect on your Shopify conversion rate, with 73% of customers saying it influenced their choice to buy anything online.

Read more about How to set up free shipping on Shopify 

Refund policy 

It’s understandable that some customers are hesitant to make internet transactions. It’s impossible to tell exactly how a piece of clothes will fit in person when ordering it online. To increase conversion rates and online purchases, several firms increasingly advertise “free,” “simple,” and “no-hassle” returns and exchanges.

To relieve your customers’ worries, make sure your company has a clear refund policy so they know what to do if they aren’t satisfied with an order.


To sum up, we have introduced to you some techniques to increase your Shopify conversion rate on most pages of your store. You can consider applying all or a few techniques to better your sales performance. Remember that these ones only work well if you are offering good products with significant unique selling points. 

Hope this article is helpful to you. If you have any questions, please contact us via AllFetch live chat support at the bottom of the site. 

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