In contemporary society, if you’re having a Shopify business, you need to notice that data is one of the most important factors that help you grow your store as soon as possible. In order to provide more information about the store’s performance for customers, Shopify is offering its users with Shopify’s analytics. But if those statistics from Shopify are not enough for you, then Google Analytics is a good way to let you track more details of your business situation. So today we will show you Shopify google analytics setup steps.
“Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.” – Wikipedia
So if you’re thinking that Google Analytics only helps you track traffic stats, it can be a mistake because this service can provide you with:
Therefore, if you use Google Analytics correctly, you will be able to know all the information you need to schedule your future marketing strategy and where to put your money on.
Now we move to the most important section.
On this topic, we will show the steps for even those who don’t have a Google Analytics account, so if what step you feel is unnecessary, just skip it.
Here are 5 steps to set up Google Analytics for your Shopify store:
First, visit the site at analytics.google.com, and you can use your already existing Gmail account or create a new one to sign up for a new Google Analytics account.
Click the “sign up” button to get a new account.
The next step is to set up some basic settings for your account. You must notice that click on the website button in the “What would you like to measure” section.
When you fill all sectors, you only need to accept the Google Analytics terms and conditions to finish the account creation step.
After that, you will need the tracking code to put it in your Shopify store by following those steps Admin > Property > Tracking info > Tracking code.
Copy the tracking code between the <script> </script> tags and move to the next step.
After entering your Shopify account dashboard, you just need a few clicks to add the code to your store. Click on Online store > Preferences > and go to Google Analytics section > paste the code in the Google Analytics account field.
After pasting the code, the Google Analytics account section will be like the image below.
*) Note: If you want to track your Shopify Google Analytics enhanced eCommerce stats, you must click on Use Enhanced Ecommerce.
Now, in order to verify if you set up correctly, you have to turn back to your Google Analytics account and reach the Reporting tab. After that, navigate to Real Time > Overview, now if you’re opening your Shopify site, you can see the number of active visitors will be more than one.
By adding some sites to this list, you will be able to have higher accurate reports. To do that reach the Admin > Property > Tracking Info > Referral Exclusion List.
Next, here are some domains that you need to add to the list:
Now you will have two options to enable eCommerce tracking
If you only want to have information about your transaction and revenue, you just need to turn on the basic eCommerce tracking.
Follow those steps: Admin > View > Ecommerce Settings > click the Enable Ecommerce toggle to turn on tracking.
However, we suggest you take full advantage of this service by using Shopify Google Analytics enhanced eCommerce tracking. To do that, click on Enhanced Ecommerce Settings to turn it OFF to ON.
*) Note: Enhanced Ecommerce Settings is only shown up when you already clicked on Use Enhanced Ecommerce in the Shopify admin page.
Here is an additional step that you need to track the specific destinations of your customers. For example, if you want to know how many individuals visited a certain product page, you can set up a Destination Goal to track this information easily.
For that, here are 6 stages that you need to follow:
After creating your first goal, you can repeat the progress to make your Shopify Google Analytics Goals Tracking better.
After Shopify Google Analytics setup, now the final stage is that you have to understand the eCommerce reports to have better moves for your Shopify business. There are five main types of reports in Google Analytics: Acquisition, Conversions, Real-Time, Audience, Behavior.
However, I will only guide you with some important reports related directly to your Shopify store here:
Steps: Reporting > Conversions > Ecommerce > Overview
After following those steps, you’ll be able to see the report like the picture below.
As you can see, from this report, you can see the overall status of your store.
And here are some key stats that you should focus on:
Steps: Reporting > Conversions > Ecommerce > Product Performance > Shopping Behavior
By viewing this section, you will know what are your best sellers and your low-performance products.
Our suggestions: You can try to show more bestsellers on your homepage to don’t let your customers miss that.
Steps: Reporting > Acquisition > All Traffic > Channels > Ecommerce
When seeing this report, you can try to figure out which traffic sources are driving to purchases and conversion rates. Particularly, you can track each channel to see which one is creating the best revenue and having the best Shopify Google Analytics conversion tracking rate.
Our suggestions: Check again sources that are performing poorly to find the reasons why this is not working and spend more money on the high-performance channels.
Steps: Reporting > Audience > Geo > Location
Here is the report after following those steps:
If you’re selling your products internationally, we think where your customers are located is necessary information because you will know people from what nations are loving your brand.
Our suggestions: When you find where your customers come from, you can try to sell more products that associate directly with their cultures and countries.
After the 5-step process about how to set up Google Analytics for the Shopify store and showing some important reports in this service, we hope you can combine the power of Google Analytics and Shopify to grow your business faster.
If you have any questions, don’t hesitate to let us know!
If you want to connect your Shopify store to other platforms like Facebook or Instagram, try to check out those blogs: