Shopify is now a large eCommerce platform that has a huge amount of merchants. They also powered the Facebook Shop and Facebook Marketplace channel by integrating it with Facebook features, so Shopify merchants stand to have an easier time maintaining their shops, as well as the management and analysis of their ads.
Instead of having to navigate to each platform to handle merchandising, each step of the process can be completed in one convenient location, saving business owners significant time and helping keep storefronts and orders more organized. So powerful right? What are you waiting for without referencing the following ways to combine Shopify with Facebook to boost your sale now!
Before we dive in, maybe you are in need to know more about Shopify and Facebook, and why they are the best choice for your business? Please read these articles below to have an overview:
We’re more likely to purchase if others around us—even total strangers—agree that it is a good decision. Today, online reviews are the biggest source of social proof, and they have a clear impact on sales.
For example, Seriously Silly Socks has been able to drive 60% higher average order value on the company’s website than its other sales channels, and likely, the 3000 five-star reviews that populate the eCommerce site’s various product pages have helped a great deal.
Embed your Facebook reviews by using the Shopify app:
The Facebook reviews app allows you to get a rating from the Facebook page to your store. People do give reviews regarding the company/website/services on the Facebook page. If you receive any testimonials on your Facebook page, you should share it in your store too. Showcasing testimonials and reviews of the Facebook page on your store allows you to increase your brand credibility and leads to faster sales.
Here are some app suggestions that you can try
Facebook Reviews by Omega (Rating: 4.9 (72 reviews) )
Show the user’s name and profile picture with the review.
User code to insert Facebook Reviews list, grid or slide to anywhere into your website.
Select only the reviews you want your customers to see.
Customizable widget styles with adjustable background colors and more to fit your shop’s branding.
Save time with simple implementation and responsive design.
Embed your Facebook reviews by using code: (June 2020 updated ⚠️ )
Find a review that you want to embed onto your website. Click on the date and time of the review. This will prompt Facebook to pull up a single page with the review.
Click the dots in the upper right-hand corner. This will prompt a drop-down menu. Select Embed.
A new window appears. Click Get Code under the post to copy. Paste this code into the section of your website where you want your reviews to show up. This code can easily be pasted into a sidebar widget or any other place on your website where you want Facebook reviews to show up.
#2. Connect to Facebook Shops
At the end of this May, Facebook has announced the launch of Facebook Shops, a way for businesses to set up free shoppable storefronts on Facebook. Facebook is designing it to turn the social network into a top-tier shopping destination, which will be powered by third-party services, including Shopify. Therefore, Shopify merchants will have the first tickets to get access to this new channel, so they can quickly offer these new shopping experiences to their customers.
Step 1: Connect Your Shopify Store to Your Facebook Page
Head to your Shopify dashboard, click Sales Channels, and then click the plus icon (+) to add Facebook as a new sales channel.
Click to Start setup at the Facebook Shop section.
Once you’ve done that, click Connect Account to connect Shopify with your Facebook account.
Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click OK to continue.
Choose your business manager you use to manage your business page, accounts, and product catalog. You can only connect to a Business Manager that you have admin access.
Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop. Once you’ve done that, click Connect.
Click Create to allow Shopify to create a Shopify Commerce account for you.
At this point, you have to read carefully and have an agreement with Facebook’s Seller’s Terms and Policies. Remember, make sure to read these before clicking “Accept Terms.”
Finally, click Finish setup
Now that you’ve linked your Shopify to Facebook store, it’s time to set up your Facebook shop.
Step 2: Set up your Facebook shop
To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.
Next, click “More Actions” to open the action menu, and then click Make products available.
A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”
You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.
Now, head to the “Product Status” section under, there are some fields that need to fill in before they can be approved by Facebook.
Click to View all products.
Fill in all of the fields below, then click Save
It can take up to 15 minutes for your Shopify product information to sync to Facebook. Once products are published you can start tagging them on Instagram or create Facebook ads.
Once you’re done, head to your Facebook page, and you’ll see a new “Shop” tab featuring your products and collections.
Here’s an example from Shopify’s user KKW Beauty:
If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.
Congratulations, you’re now the proud owner of a Facebook Shop!
#3. Sell products of Shopify on Facebook Marketplace
Connect Shopify on Facebook Marketplace by using a third-party Shopify app:
Once users install their app, they can find what they’re looking for by filtering their results by location, category, and price. When customers are ready to purchase on Marketplace, they can check out directly within Facebook without having to leave the app. With Facebook Marketplace, you can now sell new B2C inventory and offer deals to shoppers where they’re already shopping.
Easy Set-up and Control: Get seamless linking of your business account, bank account, and setting up the business policies. Manage and control your store through a central dashboard.
Seamless Product Listing: List all your products on the Marketplace by a single click. Save your time by automated bulk upload of listings from Shopify to Facebook Marketplace.
High-end Synchronization: Be consistent on Shopify as well as on Facebook Marketplace, with totally synchronized inventory and orders. Gear-up your store all fresh with regular updates and retrievals.
Centralized, Order Management, and Notifications: Experience automated order management throughout your Facebook Marketplace and Shopify Store. Get the real-time notifications for any errors, stock-out, and orders right away in the App.
#4. How to advertise Shopify on Facebook by using Facebook Pixel
The Facebook Pixel is code that you add to your website to track your website traffic. You use this code to learn who your customers are. Once installed to your Shopify store, you will now be able to learn the demographics of your customers. You will also be able to retarget to them and track the effectiveness of your Facebook marketing campaigns.
How to Create Your Facebook Pixel
Go to your Facebook Pixel tab in Ads Manager.
Click Create a Pixel.
Enter a name for your pixel. There’s only one pixel per ad account, so choose a name that represents your business.
Make sure you’ve checked the box to accept the terms
Click Create Pixel.
Keep in mind you can only create one Facebook Pixel per ad account. If you already have one, you won’t see the Create Pixel button
How to add the Facebook Pixel to your Shopify Store
First, you need to get your pixel ID. Go to the Pixels page in Ads Manager. Click Actions > View Pixel Code.
You will see a string of 15 numbers in the Facebook Pixel code. That is your pixel ID. Copy this ID.
In your Shopify admin dashboard, click on Online Store.
Then click Preferences.
Scroll down and find the field called Facebook Pixel. Paste the pixel ID you copied into this field.
Click Save and you are done. Facebook will now start to track the traffic on your Shopify store
How to use the Facebook Pixel on your Shopify store
Now that you have added your Facebook pixel to your Shopify store, it is time to start tracking your traffic. You will be able to track how customers use your Shopify store and their conversions. To do this task, you will use Facebook’s three ways to track. They are custom audiences. Custom audiences use Facebook Pixel to track your store visitors who are on Facebook. The power of custom audiences is that you can customize your audience based on what pages people visit.
For example, you can create an audience based on:
Anyone who visits your website
Who visit specific web pages
Who is visiting specific web pages but not others
People who haven’t visited in a certain amount of time
Or even a custom combination
How do I create Custom Audiences?
Go to your Audiences tab in Ads Manager.
Click Create a Custom Audience.
Click Website Traffic.
Set your parameters, give your Custom Audience a name, and click Create Audience.
In your Facebook pixel, there’s a section where you can code to track different actions people take on your store. This section is called the standard event section. You can see it below in section number 3.
These types of actions you are tracking are called standard events. There are 9 available standard events to choose from. You can see the nine events and their description below
You only need to add the standard events code on the page you are tracking.
To track specific actions people take on your Shopify store, use custom conversions. Custom conversions are great because you can use them with or without standard events. Especially, when you can’t add standard events to your store. Lastly, you can also use custom conversions to optimize and track your Facebook ads.
Using custom conversions instead of standard events
The first way to use custom conversions is if you’ve added the Facebook base code without standard events. Just leave the code as-is and create custom conversions using URL rules instead.
Enter the URL or part of the URL of where you want to track this custom conversion.
When you use URL Contains, just add part of the URL. If you’re using URL Equals, make sure you include the domain (ex: www) too. Including “http” or “https” is unnecessary. See the below picture for example.
Next, choose the category that best fits what you want to track.
On the next page, enter the name and description of your custom conversion.
If you want to track the value of the conversion enter it here
This allows you to track the value of the transaction. For example, if you are selling shoes in your store, you will enter the price of the shoe.
Finally, click Create.
You have now created your custom conversion. You can choose this custom conversion when you create your ad.
Using custom conversions to split standard events
If you are using standard events and want more customization or tracking options, you can use custom events.
For example, if you are selling shoes and you want to find out who views women’s shoes, you can create a custom conversion for that.
Just follow all the steps above when creating the custom conversion, and when you get to this step.
Select the rules you want to use for tracking. You can use URL rules and if they are not suitable you can use the EVENT rule.
How to create ads
To create a Facebook ad for your Shopify store, go to Facebook’s ad creation tool here www.facebook.com/ads/create. Alternatively, you can click on Ads Manager under Favorites in from your Facebook homepage. Or, click Create Ad under the Pages menu.
Choose your ad objective. If you are looking to send more traffic to your website, use the objective called “Send people to your website”. If you are looking to increase conversions, choose the conversions objective. Below you will find the ad objective descriptions.
*Ad Objectives: Your Facebook ad objective is based on the results you want to get from your ads. Facebook has various ad objectives to choose from. They are:
Clicks to Website – Getting people to visit your website.
Website Conversions – This ad will help increase conversions on your website. This ad requires the conversion pixel.
Page Post Engagement – Increase engagement on your Facebook page posts.
Page Likes – This ad helps promote your Facebook page and increase page likes.
App Installs – The goal of this ad is to get more people to install your app.
App Engagement – Increase engagement in your app.
Local Awareness – This ad will help you reach people near your business. It uses your street address.
Event Responses – This ad helps you promote your event on Facebook.
Offer Claims – Great ad for promoting your discounts or deals that people can claim in your Shopify store
Video Views – Gets more people to view a video
Product Catalog Promotion – Shows products from your product catalog based on your target audience.
Brand Awareness – Market to people who are likely interested in your brand.
Next, you will select your audience. These are your target customers. Facebook allows you to target your audience based on age, gender, interests, and much more. You will also be able to select your custom audience in this step.
The next step is selecting where you want your ads to appear. Facebook recommends setting the placement to automatic. If you don’t want the placement to be automatic, you can choose the placement you want. Below you will find descriptions for each placement type.
Mobile News Feed – This placement shows ads for people who are using the Facebook app on mobile devices. The ad will appear in people’s news feed along with posts from their friends and family.
Desktop News Feed – This placement shows your ads to people who are using a laptop or desktop computers. The ad will appear on the desktop news feed along with posts from their friends and family.
Desktop Right Column – This placement shows ads for people using laptops or desktop computers. The ad will appear on the right column of Facebook. Instagram – This placement shows your ads on Instagram to people using the Instagram app.
Audience Network – This placement shows your ads to people who are on mobile devices using apps or on mobile websites. Facebook’s audience network is a network of mobile websites and mobile apps. Facebook approves mobile websites and apps that will show your ads.
Next, choose a budget and the ad schedule.
On the next page, you will start to create the ad. First, select the image you will use for the ad.
After you select your image, it is time to enter the text for your ad. Additionally, you will select your business Facebook page and enter your website url.
After you have entered all your information and you’re happy with how your ad looks in the preview, click Place Order.
The first time you place an order, you’ll be asked to enter your payment information.
Congratulations, you have just created an ad on Facebook for your Shopify store 🙂
How to check the report of your Facebook’s Ads campaign
In this section, we are going to show you how to check the data from your Facebook ad campaign. You can also watch this video tutorial to see how to customize data from your ad.
Go to the Ads Manager.
Click on the campaign you want to get insights on.
Next, click on the Ad Set Name.
Click on the Ad Name.
You will now see the results of your ad. You can click on Performance, Demographics, or Placement to performance info on those topics.
Get more data on how your ad is performing in the table. You can see info on reach, engagement, and results.
By integrating Facebook features with Shopify, merchants will have an easier time maintaining their storefronts and managing and analyzing their ads.
Instead of having to navigate to each platform to process the cargo, each step of the process can be completed in one convenient location, saving business owners considerable time and helping to keep storefronts. and orders were more organized. That will help increase your sales.