At the end of this May, Facebook has announced the launch of Facebook Shops, a way for businesses to set up free shoppable storefronts on Facebook. Facebook is designing it to turn the social network into a top-tier shopping destination, which will be powered by third-party services, including Shopify. Therefore, Shopify merchants will have the first tickets to get access to this new channel, so they can quickly offer these new shopping experiences to their customers.

If you can’t launch your physical store or restaurant, you can still take orders online and ship them to people. We see a lot of small businesses that never had online businesses start to get online for the first time.

Mark Zuckerberg, CEO of Facebook 

So do you want to take this opportunity? Let’s find out what it is, as well as how to connect Shopify to Facebook Shops, then target the right customers, and “double increase” your revenue! 

What is Facebook Shop?

Facebook Shops is a mobile-first shopping experience where businesses can quickly create an online store on Facebook, for free. Companies can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that best showcase their brand. This adjustment means that any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them. 

People can easily find that channel on a business’s Facebook Page or discover them through stories or ads. From there, you can browse the full collection, save products that you are interested in and place an order — either on the business’ website or without leaving the app.

What is Facebook Shop

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook users click on a product
Product pictures and videos
Product description

And just like when you’re customers in a physical store and need to ask the seller for help, in Facebook Shops, you will be able to message a business through WhatsApp, Messenger to ask questions, track deliveries, and more. And in the future, you will be able to view a business’ shop and make purchases right within a chat in WhatsApp and Messenger.

What makes Facebook Shops different from Facebook MarketPlace?

Facebook MarketplaceFacebook Shop
Facebook Marketplace allows for the listing, finding, and advertising products by the users.Facebook Shop allows sellers and companies to list their products as well as sell them right from within the platform.
Cannot buy or sell products on the Facebook Marketplace.It allows users to buy from different Facebook Shops.
It does not support transactions.Supports payment transactions (region-dependent) and allows redirecting to your external website/e-commerce platform/site/store.
It allows users to find products and get in contact with the seller.Products are listed by the seller or company on their Facebook Pages to be viewed by the customers as well as Facebook users.
It is more of a product listing site than an eCommerce platform.It is more of an online store from within your Facebook Page.

What are the benefits of a Facebook Shop?

Before we look at how to create a shop on Facebook, it’s essential to understand correctly how it can help you grow your eCommerce business. Here are the three main benefits:

1. You can tag your products in Facebook posts to boost sales

Once you have a Facebook shop set up, you will be able to start tagging any of your products featured in your images.

This step ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails with product title and price under the section “Products shown.”

What are the benefits of a Facebook Shop

Furthermore, do you notice how each product in the image has a price tag icon? When users hover their mouse over the icon, the general product information will be displayed.

2. You can take advantage of Facebook’s Social Interaction

You had better know that the average daily user spends nearly an hour on Facebook every day. 

By using Facebook Shops or adding a tab to your page, you can capitalize on the way that people engage on Facebook. Unlike your website, now they can “Like” your products, share them with friends, save them into collections for later, or leave a comment asking a question or sharing their thoughts.

You can take advantage of Facebook's Social Interaction

Also, if you’re in the U.S. and have checkout enabled, customers can place an order without having to leave the platform.

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

3. A Facebook Shop Can Help to Increase Purchase Rate in the Sales Process

All of us know that in sales, any faster decision is increased revenue. The more steps you make customers go through, the more likely they will give up or get distracted and not complete their purchase. It really makes life easier for Facebook users. You can lead customers directly to the products’ checkout page without going through many boring steps by just one click. 

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products. 

Facebook Shops for Shopify Merchants 

Here is what you can expect: If you’re already selling products on Shopify, connecting Shopify to Facebook Shops will help you to use it to create a branded storefront on Facebook as an additional sales channel.

After publishing your shop, you’ll also be able to customize it as well as create product collections directly inside Facebook.

And with Shopify’s integration, your inventory and items information will stay in perfect sync with your eCommerce store, so you can manage your business from one place while providing a multichannel customer experience. That great, right? 

Facebook Shops for Shopify Merchants

We are expecting this channel to be available to every merchant in the next few months, but you can get a head start by adding a Facebook channel on Shopify for now. Keep reading to learn how to set it up and how you can sync your existing products through the channel so you can customize yours once it becomes available.

How to connect Shopify to Facebook page?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com, and create a brand new account.

>> Learn how to create a Shopify store here.

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

How to connect Shopify to Facebook page

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you get through these steps, you will go to your new Shopify dashboard.

Go to your new Shopify dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. 

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon (+) to add Facebook as a new sales channel.

Connect Your Shopify Store to Your Facebook Page

Click to “Start setup” at the Facebook Shop section.

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Shopify with your Facebook account

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Choose your business manager you use to manage your business page, accounts, and product catalog. You can only connect to a Business Manager that you have admin access. 

Connect to a Business Manager

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop. Once you’ve done that, click “Connect”.

Create a Facebook shop: click “Connect”

Click “Create” to allow Shopify to create a Shopify Commerce account for you.

At this point, you have to read carefully and have an agreement with Facebook’s Seller’s Terms and Policies. Remember, make sure to read these before clicking “Accept Terms.”

Create a Facebook shop: click review terms

Finally, click ”Finish setup”

Now that you’ve linked your Shopify to Facebook store, it’s time to set up your Facebook shop.

Step 3: Set up your Facebook shop

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “More actions” to open the action menu, and then click “Make products available.” 

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Set up your Facebook shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, head to the “Product Status” section under, there are some fields that need to fill in before they can be approved by Facebook.

Click to “View all products”

Click to “View all products”.

Fill in all of the fields below, then click “Save” 

Fill in all of the fields below, then click “Save”

It can take up to 15 minutes for your Shopify product information to sync to Facebook. Once products are published you can start tagging them on Instagram or create Facebook ads.

Once you’re done, head to your Facebook page, and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Example from Shopify user KKW Beauty

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook Shop! 

Are you ready to connect Shopify to Facebook Shop?

A Facebook store is an incredible opportunity to place your products inside the most popular social media platform in the world.

If you’re serious about selling online, it’s best to create a Facebook Shop using a third-party service like Shopify. You will retain complete control over your business while also getting access to a suite of features designed solely to help you grow your revenue.

If your store is based in a country without access to the Facebook Shops, don’t worry – it will be available soon, please be prepared. And in the meantime, you can set up a Facebook Page shop and take advantage of other features like Facebook Stories and Facebook Live to grow your online store.

Have you connected your Shopify to Facebook Shop? Let us know about your experiences in the comments below!





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