Since Shopify was founded in 2004, there has been a significant increase in the number of stores on this platform. Until now, Shopify has more than 1 million businesses across 175 countries and those stores have more than $100 billion in total sales. And the retail sales cake of Shopify is predicted to increase to approximately $3.9 trillion in 2021.

After seeing those statistics, you might not want to miss a chance to be a part of this. However, if you want to survive in this market, your business absolutely should be a unique eCommerce store from your products to the website.

That is why today we’re going to share with you the top 10 successful Shopify stores in 2021, and maybe you can learn something from them.

Top 10 successful Shopify stores 2021 and reasons

There’re many reasons that we can base on to know why this store is successful. But on this topic, we only mention one or two of the most important attributes.  

Besides that, we will try to opt for stores from different industries and different countries to show the popularity of Shopify. 

Here is information that will be discussed below:

  • Founder
  • Founded year
  • Location 
  • Industry (based on main Shopify industries)
  • And why they are successful 

#Store 1: Master and Dynamic 

  • Founder: Jonathan Levine and Vicki Gross
  • Founded: 2013
  • Location: New York, United States 
  • Industry: Electronics
Master and Dynamic website
Master and Dynamic website (Source: Master and Dynamic)

Master and Dynamic is the only electronics store in the top 10 successful Shopify stores 2021 that we will talk about. To be specific, it is a company selling audio accessories like headphones, earphones, and music speakers. When founded in 2013 and officially launched in 2014, Master and Dynamic quickly attracted the interest of experts and music lovers by two headphone models and earphone models. Especially, the design of those models was highly appreciated since it looks like the 1940s headphone. Since 2014, the company has partnered with many other companies in different industries such as Louis Vuitton, Leica, and Thirty Five Ventures to launch new products and carry out promotional campaigns. 

Not only be successful thanks to product quality, Master and Dynamic is also famous for their product photography and display, especially on their website. Particularly, the business gives its customers the real-life looks of products from color, style, and size. Therefore, visitors will know what they’re buying and are more willing to buy it. 

#Store 2: AllBirds 

  • Founder: Tim Brown and Joey Zwillinger 
  • Founded: 2014
  • Location: San Francisco, United States, and New Zealand
  • Industry: Clothing and Fashion 
Shopify stores 2020: Allbirds
Allbirds website (Source: Allbirds)

At first, let’s find more about two persons behind the success of Allbirds, you will know why they have achieved that. Tim Brown is a New Zealand former professional footballer and vice-captain of the New Zealand football team, and Joey Zwillinger is a biotech engineer and renewable materials expert. Look over, we will easily see they’re experts in their fields. This is why they can research and launch many sporty high-quality products that use recycled and natural materials. And of course, in the world where people are becoming more concerned about the environment, those eco-friendly products are a big reason that helps the company succeed. After 6 years, now AllBirds is one of the most popular businesses that are representing for sustainable companies. 

The first lesson here is that if you want to sell something, you need to understand your products. The knowledge about products will help you to create amazing products. The second is growing an environment-friendly business will help you have more loyalty and trust from customers. 

>>>> READ MORE: Shopify Store Launch Checklist: 11 Things to Review Before You Go Live

#Store 3: GymShark 

  • Founder: Ben Francis and Lewis Morgan
  • Founded: 2012
  • Location: Solihull, United Kingdom
  • Industry: Clothing and Fashion 
Shopify stores 2020: Gymshark
Gymshark website (Source: Gymshark)

Gymshark can be one of the biggest Shopify stores 2021 that is mentioned in this topic. GymShark is another sports fashion company on this list besides AllBirds and instead of selling footwear, GymShark mainly provides customers with sporty clothes and accessories for both men and women. Its clothes use high-quality materials and are designed to help you have the best workout experience, and not only that, GymShark’s products will always make you look well on different occasions. 

Moreover, GymShark attempts to create a community to keep customer retention. To do that, the company tries to make blogs and post Instagram photos with relevant content like fitness tips to engage better with users. Nowadays, its Instagram has more than 4.6 million followers. And with this size of the business, now Gymshark is using Shopify Plus to build its site.

In the social world, content is becoming more and more important, which is why you always need to build a good content strategy on different channels like stores, Instagram, and Facebook. These efforts will be rewarded with new and returning customers with strong brand loyalty. 

#Store 4: Skinnymetea (SMT)

  • Founder: Gretta van Riel
  • Founded: 2012
  • Location: Melbourne, Australia
  • Industry: Food and Drink, Health and Beauty 
Shopify stores 2020: Skinnymetea
Skinnymetea website (Source: Skinnymetea)

Skinnymetea was founded in 2012 with a mission to bring all-natural detox teas to customers and help them have a healthy lifestyle. And after only 9 months of operation, this store earned $600k in monthly revenue and had a huge number of followers on both Facebook and Instagram. 

Like GymShark, the company doesn’t just sell tea, they also provide their users with a great blog. Especially, these contents help SMT attract readers to see the benefits of purchasing its products. 

#Store 5: Warpaintformen 

  • Founder: Daniel Gray 
  • Founded: 2017
  • Location: Watford, United Kingdom 
  • Industry: Health and Beauty 
Warpaintformen website
Warpaintformen website (Source: Warpaintformen)

Warpaintformen is one of the youngest Shopify stores 2021 in this list since just founded in 2017, and it mainly sells skincare and makeup products for men. In 2018, Daniel Gray, who is the founder, decided to participate in BBC’s Dragons’ Den to find investors, and all five multimillionaires expressed an interest in investing in the business. As a result, Warpaintformen was quickly becoming a phenomenon and sold more than 50,000 products in this year. 

The company sold products to all men ranging in age from only 15-year-old boys to 75-year-old men, which is the point that helps them be aware of many customers. 

“But actually our customer base varies in every way. We have all ages and every sexual orientation you can imagine. There isn’t a demographic – this is for all men.”

Furthermore, Warpaint provides customers with real-life videos and images. Particularly, one of their ways is that they’ve shown their Instagram images by using a third-party app called Shoppable Instagram Gallery.

>> READ MORE: Shopify Tutorial 2021: How to quickly build a Shopify store?

#Store 6: Veestro 

  • Founder: Mark Fachler and Monica Klausner
  • Founded: 2012
  • Location: Los Angeles, California, United States
  • Industry: Food and Drink 
Shopify stores: Veestro
Veestro website (Source: Veestro)

Mark Fachler, the co-founder, thought about this idea business when he felt hungry and didn’t have time to make a healthy meal, that is the time he decided to start a food business with his sister Monica to bring fast and healthy food to more people. 

Veestro serves its customers with 100% plant-based food and subscription plans. Their meals are made from organic ingredients and fully prepared, preservative-free. Here are three types of plans you can choose from this Shopify store: 

  • A la carte: If you want to take a view about Veestro’s products and pick it yourself, it’s a suitable choice for you. 
  • Chef’s choice: on this plan, Veestro’s chefs will already create many different menus, and you only have to pick one. 
  • Weight Loss: This plan is specifically designed for people who want to be on a diet because they only consume approximately 1200 calories for 3 meals per day.  

As you see, Veestro has succeeded by providing busy workers with pre-cooked and healthy food which is strongly necessary for modern society.

#Store 7: Bebemoss

  • Founder: Izabela
  • Founded: 2012
  • Location: Istanbul, Turkey
  • Industry: Toys and Games
Shopify stores: Bebemoss
Bebemoss website (Source: Bebemoss)

At first glance you see the website, you will be impressed by the cute and beautiful concept of the store. All of Bebemoss’s toys are handmade from organic cotton yarn and high-quality hypoallergenic stuffing, certified by the OEKO-Tex standard 100. The company employs over 100 women, and most of the employees are Syrian women. They can either work in Bebemoss’s workshop and from their own homes. This allows these women to take care of their children at home while they can still have income. This is the reason why this Turkey-based children’s toy company is beloved by many customers, especially mums around the world. 

#Store 8: Haus 

  • Founder: Helena Price Hambrecht and Woody Hambrecht
  • Founded: 2018
  • Location: London, United Kingdom
  • Industry: Furniture
Haus website
Haus website (Source: Haus)

Simple and contemporary, there are two words that we can use to describe both products and the website of Haus. When you visit the website, you can easily find the right products based on their categories or brands or just entering the keywords. 

Not just a site, all Haus’s products are designed very simple and highlighted on the white background images. This helps customers still focus on their products they’re interested in. In addition, those product images are still placed in the lifestyle setting to give visitors the feeling that those furniture items are in front of you.

#Store 9: Meow Meow Tweet

  • Founder: Jeff Kurosaki and Tara Pelletier
  • Founded: 2009 
  • Location: Canada
  • Industry: Health and Beauty
Meow Meow Tweet website
Meow Meow Tweet website (Source: Meow Meow Tweet)

Meow Meow is a small-batch skincare company located in Canada. Besides high-quality products, it’s well-known by a bulk refill program to reduce packaging and waste of goods. To be specific, the process will encourage customers to buy the first product with a small amount and can buy in bulk after if they want. The last step is that the company will support a 100% fee to help them refill the bulk version, and of course, the company will offer a discount. 

Here’s the process if you want to see: 

The bulk refill program
The bulk refill program (Source: Meow meow tweet)

#Store 10: Pipcorn 

  • Founder: Jeff Martin and Teresa (Jeff’s wife)
  • Founded: 2012
  • Location: New York, United States
  • Industry: Food and Drink
Pipcorn website (Source: Pipcorn)

When we were young, we just never could refuse the temptation of snacks. However, with Pipcorn’s snack, even adults would be appealed. From the beginning of the company, Pipcorn was a family business selling the heirloom popcorn kernels. After 8 years, it becomes bigger with more types of snacks, and one of the biggest moments is that they decided to pitch to the sharks on ABC’s Shark Tank. 

To be detailed about their products, Pipcorn’s snacks, especially popcorn, are made from high-quality ingredients that have more nutritional value than commercially grown popcorn while they still have amazing flavors. This is the main reason why those products are unique and help Pipcorn stand out from its competitors. 

And you, can you avoid this temptation?

The Pipcorn product image
(Source: Pipcorn)

Final thoughts

After reading about the top 10 successful Shopify stores 2021 above, you’ve apparently noticed how those store owners have their unique ways to attract, engage customers, and bring them back. Of course, there’re many reasons and factors that we’ve mentioned. 

So here are some important attributes that we’ve summarized, and hope they will help you have a successful Shopify store:

  • Shopify store design
  • High-quality products
  • Copy and content
  • Ecommerce strategy

Why not start your own business today? If you want to have more information about Shopify, please check this.

If you have any ideas about this topic, don’t hesitate to leave your comment below and let us know!



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